From the beginning of research and planning, I wanted mise-en-scene to be casual and colloquial. This is because (as you can see from my evaluation) when I analysed similar existing media products, the costume that the artists wore were normal, everyday clothes, and nothing extravagant. The colours were low key, and none of them matched. The reason why I wanted to carry this forward to my own costume design was because I wanted to make the artists relatable to my market target. These types of casual outfits are the types that fans can copy and be influenced by. Before I made this plan final, I asked a small group of people what they thought about the idea. They said that not only did it make them look more relatable, but also more approachable and "down to earth". This is the exact image that I wanted to portray for the artists.
This look says a lot about the band. It suggests that they are relaxed and are talented in their music as they are more concerned about their work then their image
For the target market, the costumes may be 'cool' and something to copy. To an older audience, this look might be perhaps communicated as scruffy, untidy and dishevelled. However, after taking this in to consideration I realised that my main aim was my target market.
CAMERA EDITING
The slow motion was used approximately three times throughout the video. An example of this is when Andy and Molly are running away from the screen.
The reason I used slow motion at this point was simple. The slow motion gave direct emphasis on the two characters running away in to the dark. The direct effect of this of this was it gave time for the audience to interpret the scene and ask "Why are they running?" "What are they running away from?" They added to the intensity of the scene for the audience.
In contrast, I used fast motion as well. This was an effect of juxtapose and made the movement of the scenes unpredictable, making the visuals more interesting. the direct effect on the audience was that the contrast of fast and slow added to the visuals and heightened their intensity of what was going to come in the narrative.
My video, which is based during night time, quite often included scenes with a dull background. With sepia, more of the scenery and setting was able to be interpreted. An example of this is during the meadow scene, which I used as a sepia effect to contrast with the darkness of the other scenes. The direct effect on the audience is that the audience becomes more engaged with the video as it is a change of scenery which is appealing to the eye. Another effect is that they can identify with the scenery and be able to make a clearer sense of the narrative.
The backwards editing, for example, of the fire. There are many direct effects of this on the audience. Firstly, it disorientates the reader. Not in a bad way, but the audience is subjected to different contrasting images which is interesting for the audience.
CAMERA ANGLES/MOVEMENTS
Many varying camera angles are used throughout the video. An establishing shot is used t the beginning of the video to help set the scene. The direct effect on the audience is that they are introduced to the artists, which feature throughout the video, therefore it is important.
A mid-close up is used of both Andy and Molly singing at the beginning. The direct effect on the audience is that the close-up takes us into the mind of a character. It is an very intimate shot, which lets us identify with the artists.
An extreme close up is used of Andy's face at the end of the video. This is a very artificial shot, and can be used for dramatic effect. His face is the final lasting impression of the video. The direct effect of on the audience is that it is an unsettling image because people are not used to viewing people that closely. It is quite dramatic, and perhaps slighlty intimidating, which allows the audience to feel excitement at the end.
A hand-held camera is used as it gives a jerky, ragged effect. The direct effect of this on the audience is that hand held cameras denote a certain kind of gritty realism, and they can make the audience feel as though they are part of a scene, rather than viewing it from a detached, frozen position. The strengthens the scene as the audience feel like they are a part of it.
LIGHTING
The video, which is set mostly during the evening in the dark intensifies the scene and the direct effect on the audience is they are immersed in the tension and suspense that the artists feel. Once more, the scenery cannot be fully interpreted, which allows their imaginations to overtake and help interest the audience.
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