Advertisement Evaluation

I made this advertisement on Microsoft Word Publishing layout. I used this software because I had easy access to it on my laptop. I also had previous knowledge of how to use it. Once more, I no of a good website manual online, which shows you how to perform more complicated tasks. I think that I would recommend this software as it is a user-friendly and I would definitely use it again. It had a wide range of techniques that I could use for the fonts which I loved, as it gave more versatility to the advert. 

The font that I used was American typewriter for the two large titles. This is to remain continuity. It is also bold and effective, and hopefully, the font would be associated to the band as a marketing technique. After taking in the opinions from my questionnaire, many people commented on the colour of the band name. 

The photos of Molly and Andy I took with the graffiti background that features partly in the video. I thought that this was important to maintain continiuty. Once more, the background linked the video and the advertisement together, which is important as it is more memorable. 

From analysing other advertisements, I was able to see what type of information other advertisements had. Some were advertising gigs, whereas other advertised albums, such as mine. 
One particular one that I looked at had a deal, so I made a deal that if you pre-ordered the album, you would receive the single straight away. I thought this was a good marketing strategy, that would entice more people to purchase the album. 
I did not use any props, however, I was able to borrow two large spotlights which lit up my image and gave a much better quality. I would use these again, as it would not have been possible without them as it was dark. 
I put a Twitter and Facebook logo on the top, as I thought that the social media pages would have more details about the gig, therefore, be of a benefit to the readers. I also included a blackberry scan pin, so that people can download information on their smart phones. I thought that the more different type of media that you can access the information from the more likely it is to be a success.
I originally had the idea of taking lots of pictures of Andy and Molly as if they were in a photo booth. I thought that this was a good idea to show how the band had a fun quirky side, which would appeal to my target market, who probably would do a similar thing. I adapted this idea for continuity purposes so that the setting linked to the video, but also because I wanted to make it slightly more unique than just in a photo booth. 


If I were to do this again, I think that I would have possibly practised different camera angles such as low angle instead of eye line level, as it could suggest that they are more dominating, which would have created more of an memorable image. 
Overall, I enjoyed designing and making my advertisement, as I had to use my own personal experience of what would catch my eye and what I would like to see in a magazine. As well as this, I made sure that my advert was appropriate for the magazines that my target market said that they read.This is why I found my questionnaire to be of a particular use.