3. What have you learnt from your Audience Feedback?

As part of my audience feedback, I addressed approximately 13 16-19 years old boys and girls with this questionnaire, to get some feedback on my main project and ancillary texts. Here were five of the results:

However, I also did a lot of audience research as part of my planning as well. Originally, I interviewed 7 people about there choices of music, what genres they like, but also about where they watch music videos, which music videos they like best, whether they purchase them or just watch them online etc. This gave me the basic foundation to work on, and what I found most important was the overall vibe of what genre of music people between the ages of 16-19 listen too and appreciate. I picked indie genre for more than one reason. Not only do I no that people this age listen to this genre, being that age myself, but also because it was popular during the interviews and I think that is it the most diverse genre, as there is no particular restrictions or guideline to what indie genre is- for many it is personal opinion. Therefore, this allowed me to figure out the genre that I wished to portray. Another thing that it allowed me to make my mind up on was what type of music video I wished to make. Concept? Narrative? Performance? I was not sure which one would be most popular , therefore, decided to ask my target market about what they thought. I think that concept was most popular, and whats more I think that it is most likely to be paired with a song of an indie genre. Therefore, this helped shape my planning and final product. 
Later on, I made two charts on slide-share regarding the votes that I received for my Band and Album name. Through the results that I received, I could see that 'After dark' was the most popular name for a band and 'Plan X' was the favourite out of the choices for the Band names. This research shaped my planning and final product because without these results, I would not have produced the 'theme' of the clock and roman numerals throughout my main product and ancillary texts. This suggests to me how important my marketing and research was to my overall project, and will continue to plan as thoroughly as I did for this project for other projects in the future. 
The feedback I gained from my audience was crucial. I think that the most effective elements were the overall theme of the clock and roman numerals, as it gave the whole project something to be related too. It also gave the images and video more meaning. Certain comments were very crucial to me and I took them on board- an example of this is on my advertisement the title for the band was a light bright turquoise blue. After I had finalised the plan, most people commented and said how it did not fit with the rest of the text and that it was too 'summery' for the advetisement. I took their advise on board immediately and could understand exactly what they meant, therefore, I changed it. 
A couple of things took me by surprise about the feedback, one of which was the location which was not commented on very much, yet I thought the graffiti was a particularly effective setting.